Reputation Audit
Reputation Overview
These headline metrics summarise overall reputation strength and management. A healthy position combines a strong review footprint, a high average rating and consistent engagement with customer feedback.
Recent Review Activity
This section shows whether review activity is current and continuing to grow. Key signals include the volume of new reviews, momentum compared with the previous 90 days, gaps between reviews, and the speed of response to new feedback.
Key Findings
These findings highlight the most important strengths, risks and opportunities identified from current review performance and competitor comparisons.
Reviews by Brand
This chart shows how consistently each brand has acquired reviews over the last 12 months. Sustained activity is generally more valuable than isolated spikes, while comparison with competitors helps place acquisition performance in context.
Response Rate by Brand
This chart shows how consistently review profiles respond to customer feedback. Lower response rates can indicate an opportunity to strengthen reputation management, particularly where competitors demonstrate more consistent engagement.
Competitor Comparison
This table compares current reputation performance across selected profiles. Differences in review volume, rating, response coverage and review freshness help identify the areas with the clearest competitive gaps.
| Brand | Total Reviews | Average Rating | Response Rate | Days Since Last Review |
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Rating Breakdown
This breakdown shows the distribution of positive and negative feedback and the extent to which reviews at each rating level receive a response. One- and two-star reviews deserve particular attention because they may require follow-up or a considered public response.
| Rating | Reviews | Responses | Response Rate | Avg Response |
|---|
Latest Reviews
This table provides the detail behind the headline metrics. Recent review content can highlight emerging concerns, recurring strengths and feedback that may require a response.
| Date | Platform | Rating | Review | Response |
|---|